Indian Superbike League.
Launch video for India's first national superbike racing league, made to give India's generational love of racing a stage of its own. I worked on motion design and CG compositing across the package.
Overview
India's first national superbike racing league launched with a piece built to spark a future, not catalogue a past. India's passion for racing is already generational; what the country had been missing was a stage. The brand mark, the voice-over, and the cuts all aim at that future.
The CG bike renders could have gone photoreal and clean. They didn't. We explored treatments and landed on a stylised, energetic register with a cinematic finish: a film grade, subtle grain, a tasteful pass of grungy overlays, a few pixel-stretched glitches at the cuts. I handled the motion design supporting the voice-over, and designed the logo and its animation for the brand.
Gallery
