Spring Health.

Brand-reveal film for Spring Health's global identity refresh, made to land in a category (mental health) that usually defaults to either clinical or saccharine. The brand stands for care, and the film had to move like care: soft, clear, intentional.

I led the concept, the creative direction, and the motion design for the piece, translating the brand's values into motion. Leaf-inspired forms, gentle typography, layered transitions between motion graphics and stock footage. The film closes over a montage of real people Spring Health serves, because a brand that talks about care has to move like it.