Wham

Commercial for Wham's flavoured nicotine pods, structured as a chaos-to-calm arc with the flavour explosion as the chaos and the product CTA as the quiet that follows.

The CG team delivered photoreal product and a stylised candy-coloured factory. The 2D layer on top was mine: comic-book speed lines, radial starbursts, impact zaps that push the flavour explosion forward in the frame. I also animated the closing wham wordmark and the "Embrace the Bold" reveal that lands the brand at the end of the cut.